Copywriting

	V I R G I N I A S U L L I V A N
	7801 Bilsen Court w Plano, TX 75025 w 972 - 527- 4246

COPYWRITING & COPY EDITING

B2B Secondary Marketing Brochures
Interviewed high-level corporate consultants for a series of in-depth marketing brochures geared towards hospital executives on behalf of the Healthcare Practice of an international firm.

|| Go to PricewaterhouseCoopers Sample ||

B2C Online Promotional Copy
Researched, wrote and edited the majority of an online Wedding Planner as well as FAQs and company background information for the retail Web site of a regional jewelry retailer.

|| Go to ShaneCo.com Wedding Planner Sample ||

B2C Advertising Taglines
Wrote advertising taglines for the Gift Ideas section of an online catalog for a regional jewelry chain.

"She's growing up, and you don't know whether to laugh or cry. You'll

probably do a little of both, but she'll always be your little girl."

|| Go to ShaneCo.com Taglines Sample ||

B2C Online Retail Catalog
Wrote more than 500 jewelry descriptions for an online catalog for a regional jewelry retailer. Edited entire 2500+ descriptions before site roll out.

"Celebrate the way you complement each other with this luxurious pair of round diamonds, approximately .24 carat total weight, snuggled into the matching 14 karat yellow gold setting."

|| Go to ShaneCo.com Catalog Sample ||

B2C Marketing Copy for Retail Web Site

Wrote and edited the majority of Hotel and Resort page descriptions for the Web site of an international hospitality chain. Created style guide for use by future site writers.

"Discover Wyndham Luxury Resorts, and vacation where every request is not simply answered - it's anticipated."

|| Go to Wyndham.com Sample ||

B2C Newspaper Advertising Pre-prints
Supervise all copy content including research, verification, writing and staff supervision for weekly advertising pre-print for an international department store chain.

|| Go to JCPenney Pre-Print Sample ||

B2C Direct Mail Pieces
Wrote and proofed copy for various direct mail advertising pieces for an international retailer.

|| Go to JCPenney Direct Mail Sample ||

B2C Retail Catalogs/B2B Retail Brochure
Wrote two educational product catalogs targeted towards teachers as well as a product brochure aimed at Christian store retailers for a national company.

|| Go to 1st Argus Catalog Sample ||

|| Go to 2nd Argus Catalog Sample ||

|| Go to Argus Brochure Sample ||

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